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GRAPHIC ART

An important part of my design practice is the exploration of visual language through experimentation and iteration. It is both professional development and personal fulfilment.

I am interested in the many styles in which an idea or emotion can be visually expressed.

Space and place are recurring themes. As are the inner worlds of the mind. I'm drawn to the paradox of bringing physicality to phenomena of the mind.

Nature continues to be an endless source of inspiration and awe.

GRAPHIC ART

An important part of my design practice is the exploration of visual language through experimentation and iteration. It is both for my work and for myself.

I am interested in the many styles in which an idea, emotion, place or mood can be visually expressed.

Space and place are recurring themes. As are the inner worlds of the mind. I'm drawn to the paradox of bringing physicality to phenomena of the mind.

Nature continues to be an endless source of inspiration and awe.

Gregory Finance is an independent finance broker based in Melbourne, Australia. It exists to help you move your life forward, by taking care of the tricky stuff.

With 10 years experience in the banking sector, Gregory Finance fills you with confidence, trust and peace of mind. Thoroughness and commitment to your specific needs are the number #1 priority.

Founder Patrick Gregory approached STUDIO—Y to create an identity that extended beyond the logo and could be used as a foundation for reinvigorating the brand online.

He was looking for a conceptual, design driven approach that would establish not only the visual language but rest on a strategic identity.

Together we dived deep into the Gregory Finance story to establish its brand pillars.

The core values of trust and expertise informed the primary brand colour of emerald green and the restrained greys. An energetic lime green represents the drive Gregory Finance brings to pursuing your dreams.

Subtle humour defines the art direction for the social media campaign, bringing through the approachable Gregory Finance personality.

who

what

how

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Gregory Finance is an independent finance broker based in Melbourne, Australia. Its exists to help you move your life forward, by taking care of the tricky stuff.

With 10 years experience in the banking sector, Gregory Finance fills you with confidence, trust and peace of mind. Thoroughness and commitment to your specific needs are the number #1 priority.

W

H

A

T

Founder Patrick Gregory approached STUDIO—Y to create an identity that extended beyond the logo and could be used as a foundation for reinvigorating the brand online.

He was looking for a conceptual, design driven approach that would establish not only the visual language but rest on a strategic identity.

H

O

W

Together we dived deep into the Gregory Finance story to establish its brand pillars.

The core values of trust and expertise informed the primary brand colour of emerald green and the restrained greys. An energetic lime green represents the drive Gregory Finance brings to pursuing your dreams.

Subtle humour defines the art direction for the social media campaign, bringing through the approachable Gregory Finance personality.

Subtle humour defines the art direction for the social media campaign, bringing through the approachable Gregory Finance personality.