An online space balancing typical e-commerce design with a touch of the mystical.
Christiane Peschek is a Viennese artist exploring topics such as future archeology, human representation and the internet's impact on identity, both physically and mentally.
Her project, EDEN, is a smartphone retreat commenting on the digitzation of the wellness industry and the peculiar fate of our age: locating spirituality in the smartphone.
STUDIO—Y was tasked with designing and building EDEN's online shop which the user reaches after completing the online retreat.
The digital space needed to look and function for the most part like your typical online store for wellness products, but it also needed subtle touches to reflect the transcendental beauty of the retreat the user has just experienced.
A clean, modern layout with plenty of space and crisp lines is softened by a dreamy gradient blue background with charcoal and silver highlights.
The pairing of the sparkly and graceful Mira font with the realist, sans-serif News Cycle mirrors the balancing of Eden's mystical digital space with the somewhat disillusioned reality of online shopping.
An invitation to 'ask EDEN' encourages the user to engage even more deeply with the ideas of post-humanism and net-spirituality raised in the retreat.